Work With Tracy

For business owners who have built something successful and want it to support their life better. 

I Know What It Feels Like to Be Trapped by Your Own Success

I built an award-winning accountancy firm, had 400+ clients, and a brilliant team. From the outside, it looked like I had everything.

But I was still working 60 plus hours a week. Per hour, I was earning less than some of my own employees. In 2014 the stress was so intense I ended up in hospital.

My daughter asked me once: Mum, why do you work so much? I hardly see you.

That hit harder than any business challenge ever had. 

What the Work Looks Like

I work with established service business owners who have outgrown the version of their business they originally built.

We always start in the same place.

Not with the business. With the life. What do you actually want? What does it cost? And what would your business need to look like to support it?

Once we're clear on that, everything else follows. Where the money's going, where the profit should be, what the business still depends on you for and what it doesn't need to. Where the gaps are between where you are now and where you want to be. 

The Business by Design Audit — £2,950

Before we commit to anything, I need to understand your business properly. Not from a conversation. From the inside.

The audit is a full deep dive. Here's what it involves.

I spend a full day with you and your team. We go through your finances, your systems, your pricing, your team structure and how much the business currently depends on you being there.

Then I go away for a week and work through everything I've learned. I build a clear picture of where the business is now, what it needs, and what needs to happen first.

Then I come back for half a day. We sit down together, I walk you through what I've found, and we talk about what the next 18 months could look like.

You leave with complete clarity on where your business stands and what needs to change. Whether we work together beyond that or not.

The Business by Design Programme

The audit leads into the 18 month Business by Design programme. 

This is where the real work happens. 

For the first 12 months, I come to you every month for a half day. Every week we have a 30 minute call. The monthly sessions work through your numbers, your systems, your team, your pricing and your profit. The weekly calls keep you on track, give you somewhere to think out loud, and make sure the momentum doesn't drop when the day to day gets busy. 

The final six months shift focus. We prepare the business for whatever comes next. Stepping back. Scaling. Succession. Sale. The goal is that by the time we finish, the business runs without you at the centre of it. 

That's what freedom actually looks like. 

Client Testimonial